The aim was to spark political debate and influence the EU's food system strategy, by educating policymakers on the level of trust in the current food system.
Yoke have been working with their client, EIT Food (Europe’s leading food innovation initiative), to make the food system more sustainable, healthy and trusted. As part of this original project, Yoke helped to craft a new sub-brand for EIT Food called the EIT Food TrustTracker which measures consumer trust in the food industry.
They created an animation to bring to life an important message that EIT Food needed to send to EU change-makers, in order to generate buy-in for building a better food system in Europe.
My aim as a motion designer was to refresh this original animation, and bring my fresh eyes and unique perspective to bear on this incredibly important campaign.
