I received the following design challenge - Please design a campaign concept for a Stretch Suit. A suggested tagline is "the new stretch suit - £159 - A flexible worker". Though it was also said that any text could be used to support the idea. One had to show how the concept would work across the following: In-store poster(A3 or A4), website landing page, email and social media posts.
So above is the in-store poster. No images were provided by the taskmaster as it was stated 'You can use images from our website, competitor photography and images from Pinterest, Unsplash etc.' I used Photoshop to create this, and used masking techniques to thread the word 'Stretch' through the models.
And here's the web landing page for the Stretch Suit. I took the existing web page design and added suitable content. All created with Photoshop.
Above are the social media designs for Twitter, Instagram and Facebook. It was essential to convey the unique qualities of the product without crowding the design, whilst also making it legible at the differing sizes and constraints.
Lastly, the email design. Inspiration was provided by numerous layouts I saw for female fashion advertisements in print, and then placing appropriate CTA's and social media links. Optimised for a width of 600px.
